This Affordable Japanese Dive Watch Is Like The Anti-Seiko

A microbrand dive watch out of Japan has thrown out the Seiko playbook with a bright and bold look that’s high on specs and low on price.

When you think of affordable dive watches, the name that usually comes to mind is Seiko. For years, they’ve ruled the roost with legendary models like the SKX and Turtle. But fast forward to 2025, and the landscape has changed dramatically. Seiko has pulled back from its budget-friendly roots, hiking prices and discontinuing classic models, while a wave of microbrands has stepped up to the plate, offering impressive alternatives. Enter the Namica Shirahama 2—a bold dive watch that’s making waves and could be considered the “anti-Seiko.”

This Japanese microbrand is not just another Seiko clone; it’s a refreshing take on the dive watch concept. The Namica Shirahama 2 stands out with its striking design and impressive specs that you won’t find in Seiko’s current lineup, especially at such an affordable price. If you’re looking for a watch that’s bright, bold, and unapologetically fun, then this is your ticket.

So, what makes the Shirahama 2 so special? For starters, it comes in four eye-catching colors that are sure to turn heads. The watch features a lumed sapphire bezel that lights up beautifully in the dark, with the lower half fully lumed for that extra pop. The crystal is made from AR-coated sapphire, topped with a unique “super” chamfer that creates an illusion of depth as it flows into the bezel. It’s a design feature that’s not just visually stunning but also practical.

The case of the Shirahama 2 is equally captivating. It boasts angular lugs and crown guards that give it a rugged appearance, while the crown and bezel are adorned with “punk rock-inspired” hobnail studs. The bracelet is a marvel in its own right, featuring six-sided beveled links that taper from 20mm to 16mm. With screwed-in links, quick-release spring bars, and a tool-free micro-adjustable clasp, this watch is not just about looks—it’s built for comfort and functionality.

But let’s talk about the most impressive feature: its water-resistance rating of 200m, all while maintaining a slim profile of just 11.7mm thick. That’s a feat achieved thanks to the Miyota Caliber 9039, a premium automatic movement from Citizen that’s only 3.9mm tall. This means you get a robust dive watch that’s also lightweight and unobtrusive.

This Affordable Japanese Dive Watch Is Like The Anti-Seiko

Now, let’s dive into those vibrant dials. Namica designed the original Shirahama to be a “beach-ready” diver, and they’ve definitely nailed it with this sequel. Each colorway is inspired by different aspects of Japanese culture, making them not just watches but small pieces of art. Here’s a closer look at what’s available:

  • Neo Blizzard: The most “basic” option—if you can even call it that—features a white dial with a matte black and white bezel, accented with pink and sky blue. The yin and yang inspiration is a nice touch.
  • Ultra Blue: This one is dubbed the “ultimate beach-side diver,” inspired by the blue-paneled Suzuki Hustler crossover. Its sky blue dial and half bezel are complemented by white and light orange accents.
  • Cherry Blossom Candy: A playful choice with a light pink dial, white and sky blue bezel, and yellow and green accents on the hands. It sounds wild, but it looks amazing.
  • Cherry Blossom Kanji: This version swaps some indices for Japanese kanji, adding a unique twist to the design.
  • Neo Tokyo: The wildest of the bunch, featuring a vertically brushed gradient blue and purple dial with a black fumé-effect ring, inspired by cyberpunk anime. It’s a retro-futuristic dream.

Currently, the Namica Shirahama 2 is available for pre-order directly from Namica, with special pricing that’s hard to beat. Until 9 PM Tokyo time on August 19, you can snag any of the colorways on a steel bracelet for just $629. After that, the price will rise to $675. If you prefer a more budget-friendly option, you can opt for a stylish white FKM rubber strap for $549 during the pre-order window, or $600 afterward. It’s an impressive value for a watch that offers so much in terms of design and functionality.

In conclusion, as we move further into 2025, the Namica Shirahama 2 is more than just another dive watch; it’s a bold statement in the world of horology. With its captivating designs and top-notch specifications, it positions itself as a true contender against the once-unstoppable Seiko. If you’re in the market for a dive watch that breaks the mold and doesn’t break the bank, the Shirahama 2 is definitely worth considering. Dive into this vibrant world and experience the joy of wearing something truly unique!

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