Are you ready for the most anticipated smartphone launch of 2025? Apple is gearing up to unveil the iPhone 17, iPhone 17 Pro, and the sleek new iPhone 17 Air this September, and the excitement is palpable! With every passing day, we’re inching closer to the big reveal, and as we prepare for the upcoming keynote, let’s dive into everything we know so far about this year’s launch.
Mark your calendars for September 9, 2025! That’s the date rumors are swirling around, and while nothing is set in stone, it’s looking more likely. This prediction comes from a mix of leaks, including some juicy intel from German carriers that hint at this date. Sure, Apple loves to keep us on our toes, but the buzz is strong that we’ll see the new iPhones revealed on that Tuesday.
The excitement doesn’t stop at just the iPhone lineup. Apple is also expected to showcase the Apple Watch Series 10 and the Apple Watch Ultra 3, which is rumored to feature an even larger display than its predecessors. And don’t forget about the Apple AirPods Pro 3—it seems Apple has a full slate of goodies ready for us!
So, what can we expect on the big day? The keynote will likely take place at the iconic Steve Jobs Theater in Cupertino, California, starting at 10 a.m. Pacific, 1 p.m. Eastern, and 6 p.m. U.K. time. If you’re an Apple enthusiast, this is your moment! The event will kick off with all the new product announcements, and by noon Pacific, we’ll have all the juicy details about the new iPhones—including their names and pricing.
But wait, there’s more! Pre-orders are typically set to open the Friday following the keynote, which means you should be ready to hit that order button on September 12. Expect the pre-order time to be around 5 a.m. Pacific, 8 a.m. Eastern, or 1 p.m. U.K., just like last year. And here’s a pro tip: sometimes Apple allows you to set up your preferred model, color, and storage option the night before, so you can be first in line when pre-orders go live.
While we can anticipate a whirlwind of excitement, it’s important to note that not all models may be available on the same day, even if they are announced together. This has happened in previous launches, like when the iPhone XR was released weeks after the iPhone Xs and Xs Max, despite being unveiled at the same event. So, keep your fingers crossed that you’ll get your hands on your chosen model right away!
“Apple never reveals anything until closer to the launch date, but Express.co.uk has done some detective work, and we think all will be unveiled on Tuesday, September 9,”
The days following the keynote will be buzzing with reviews from tech experts, usually released under embargo until just before the phones hit the shelves. Expect those reviews to drop around September 16 or September 17, giving you a closer look at what to expect from these new devices.
If everything goes according to plan, the official release date for the iPhone 17 will be on September 19, 2025—a date that fans have come to cherish. Typically, the devices are available for purchase starting around 7 a.m. local time, so set your alarms!
As we count down to the launch, the excitement continues to build. Whether you’re a die-hard Apple fan or just curious about the latest technology, this year promises to deliver some thrilling innovations. From the sleek designs to the impressive new features, the iPhone 17 series is set to make waves in the smartphone world.
In conclusion, the wait is almost over! Keep your eyes peeled for the keynote announcement and make sure to prepare for pre-orders. With all the buzz surrounding the iPhone 17 and its companions, it’s clear that Apple has something special in store for us this year. Are you ready to join the excitement?
